Social Media Influencers as a Strategic Element of Brand Communication Programs; What Part Do Influencers Play In Brading?

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Volume Title
School of Business | Bachelor's thesis
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Date
2022
Major/Subject
Mcode
Degree programme
Markkinointi
Language
en
Pages
35+6
Series
Description
Thesis advisor
Blakaj, Hedon
Keywords
social media influencers, brand equity, customer based brand equity, marketing mix
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