Artificial Intelligence Marketing: How Marketers Utilize Machine Learning in Personalized Marketing

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorMikkonen, Ilona
dc.contributor.authorSoikkeli, Saara
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2023-10-01T16:00:10Z
dc.date.available2023-10-01T16:00:10Z
dc.date.issued2023
dc.format.extent32 + 7
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/123733
dc.identifier.urnURN:NBN:fi:aalto-202310016089
dc.language.isoenen
dc.programmeMarkkinointien
dc.subject.keywordartificial intelligence marketingen
dc.subject.keywordmachine learningen
dc.subject.keywordpersonalized marketingen
dc.subject.keyworddigital marketingen
dc.subject.keyworddataen
dc.titleArtificial Intelligence Marketing: How Marketers Utilize Machine Learning in Personalized Marketingen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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