The individual drives of the new way of working in Finland and Vietnam
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Insinööritieteiden korkeakoulu |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Authors
Date
2017-06-12
Department
Major/Subject
Creative Sustainability in Real Estate
Mcode
IA3026
Degree programme
Master’s Degree Programme in Real Estate Economics
Language
en
Pages
128+2
Series
Abstract
PURPOSE OF THE STUDY This study investigated The New Way of Working from individual perspective based on three basic psychological needs; autonomy, relatedness, competence of self-determination theory. The New Way of Working is a combination of social, physical and virtual dimension. This study emphasised the people role in NWoW by positioning them as a separate dimension and approached from moti- vation theories. By satisfying three basic psychological needs, the essential nutriments for psychological well-being and growth, people can be motivated to perform better work activities. The study builds the connection of the workplace context to the motivation of people by identifying the basic needs that drive individuals to implement The New Way of Working socially, physically, or virtually. METHODOLOGY The research design is exploratory qualitative and undertaken at 17 third places, which were coffee shops and coworking spaces within a period of four week collecting data. 27 semi-structured interviews were conducted, 15 in Vietnam and 12 in Finland. Content analysis and user profiling were used to analyse and interpret the collected data. FINDINGS The findings demonstrate diverse individual drivers of The New Way of Working in Finland and Vietnam. Based on a set of various factors including nationality, age group, psychological climate, authority or job characteristics, an individual would create an environment through social, physical or virtual dimension, in which their psychological need can be supported. Six individual profiles of The New Way of Working based on three basic psychological needs were identified in this research: engagers are driven by the feeling of being related; self-governers want to feel autonomous while free-goers, team-builders, and task-doers only concentrate to fulfil their competence need. In contrast, passiviers are not driven to implement The New Way of Working to satisfy their basic psychological needs. In practice, this study proposes a framework of the user profiles based on psychological needs, from which organisations can understand the motivation of workers to implement suitable The New Way of Working practices.Description
Supervisor
Junnila, SeppoThesis advisor
Petrulaitiene, VitalijaKeywords
the new way of working, psychological needs, self-determination theory, Finland, Vietnam, NWoW