Corporate brand integration in the case of mergers and acquisitions. Case: OP-Pohjola and Cramo.

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School of Business | Master's thesis
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2008

Department

Markkinoinnin ja johtamisen laitos
Department of Marketing and Management

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Mcode

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en

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Keywords

markkinointi, yrityskaupat, fuusiot, brandit, integraatio

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https://urn.fi/URN:NBN:fi:aalto-2020111717684

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[gradu] Kauppakorkeakoulu / BIZ