Emotional framing of NGO press releases: Reformative versus radical NGOs

Drawing on the literature on framing, we explore the emotional framing differences in radical and reformative NGOs over time. We analyse the sentiment of a sample of 5880 press releases issued by five NGOs positioned differently on the reformative-radical spectrum and examine how they address large companies. Our findings reveal an increasing polarisation of sentiment in these NGOs' framing, with individual NGOs gravitating towards ideal-type radical or reformative positions, respectively. In alignment with the differences in their framing, we observe differences in their approaches to cross-sector partnerships. Policymakers need to note the implications of the observed polarisation for the effectiveness and credibility of cross-sector partnerships and multi-stakeholder initiatives more generally, given the risk of co-optation (for reformative NGOs) as well as the risk of foregoing significant funding and governance opportunities (for radical NGOs).

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cross‐sector partnerships, framing, NGO‐business relationships, radical NGOs, reformative NGOs, sentiment analysis

DOI

10.1002/bse.2758

Citation

Dzhengiz, T, Barkemeyer, R & Napolitano, G 2021, 'Emotional framing of NGO press releases: Reformative versus radical NGOs', Business Strategy and the Environment, vol. 30, no. 5, pp. 2468-2488. https://doi.org/10.1002/bse.2758

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https://urn.fi/URN:NBN:fi:aalto-202103222589

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[article-cris] Kauppakorkeakoulu / BIZ

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Emotional framing of NGO press releases: Reformative versus radical NGOs

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