“Only one more game” – how top grossing F2P mobile games engage us
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Journal Title
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Volume Title
School of Business |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Authors
Date
2016
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
94
Series
Description
Thesis advisor
Toyoki, SammyKeywords
F2P, engagement, mobile games, game life-cycle, engagement in games