The digital transformation toward value-based selling in the technology industry

Simple item page
dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorTikkanen, Henrikki
dc.contributor.authorJaakkola, Minna
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2023-03-26T16:00:24Z
dc.date.available2023-03-26T16:00:24Z
dc.date.issued2023
dc.format.extent98+1
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/120182
dc.identifier.urnURN:NBN:fi:aalto-202303262505
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeMarketingen
dc.subject.keywordB2B salesen
dc.subject.keyworddigital transformationen
dc.subject.keywordsales technologyen
dc.subject.keywordtechnology industryen
dc.subject.keywordvalue-based sellingen
dc.titleThe digital transformation toward value-based selling in the technology industryen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno

Files

Collections

[gradu] Kauppakorkeakoulu / BIZ