The digital transformation toward value-based selling in the technology industry
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2023
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
98+1
Series
Description
Thesis advisor
Tikkanen, HenrikkiKeywords
B2B sales, digital transformation, sales technology, technology industry, value-based selling