Understanding the strategies and approaches of venture client units in Europe

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master_Gugler_Felix_2023.pdf (1021.42 KB)

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School of Business | Master's thesis
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Date

2023

Department

Johtamisen laitos

Major/Subject

Mcode

Degree programme

International Design Business Management

Language

en

Pages

84 + 6

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Abstract

Venture Client Units (VCLUs) have emerged as essential components in driving organizational innovation. Serving as bridges between large corporations and startups, VCLUs facilitate the integration of innovative startup technologies into corporate operations. This master's thesis explores the strategic approaches of VCLUs, highlighting two primary strategies: the Incremental Portfolio Approach, which focuses on enhancing processes and reducing costs, and the Balanced Portfolio Approach, which strategically merges incremental improvements with transformative, cutting-edge innovations. The thesis uncovers the unique dual capacity of VCLUs to simultaneously pursue operational enhancements and ground-breaking innovations, underlining their distinctive role within the innovation unit spectrum. It sheds light on the potential agility and resilience of VCLUs, especially in the face of economic fluctuations, showcasing them as robust and adaptable instruments in innovation management. The introduction of the VCLU Strategy Spectrum offers a strategic framework for organizations, guiding their alignment of startup engagement strategies with innovation goals and risk considerations. This research contributes to a deeper theoretical understanding of VCLUs, emphasizing their flexibility and strategic value in aligning with corporate objectives. Furthermore, the thesis provides valuable insights for corporations seeking to initiate or enhance their venture client initiatives. The research calls for continued exploration into the dynamic role of VCLUs, highlighting their significance in the evolving landscape of corporate innovation.

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Thesis advisor

Myrto, Chliova

Keywords

venture client unit, venture client, corprorate venturing, innovation strategy

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https://urn.fi/URN:NBN:fi:aalto-202401211608

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[gradu] Kauppakorkeakoulu / BIZ