Attribuutiomallit digitaalisen markkinoinnin tuoton mittaamisen menetelminä

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URL

Journal Title

Journal ISSN

Volume Title

Perustieteiden korkeakoulu | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.

Date

2022-12-13

Department

Major/Subject

Informaatioverkostot

Mcode

SCI3026

Degree programme

Teknistieteellinen kandidaattiohjelma

Language

fi

Pages

35

Series

Description

Supervisor

Fagerholm , Fabian

Thesis advisor

Luoma, Jukka

Keywords

digitaalinen markkinointi, attribuutiomalli, tuoton mittaus, heuristiset mallit, viimeinen klikkaus, dataperusteiset mallit

Other note

Citation