Attribuutiomallit digitaalisen markkinoinnin tuoton mittaamisen menetelminä
No Thumbnail Available
URL
Journal Title
Journal ISSN
Volume Title
Perustieteiden korkeakoulu |
Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.
Authors
Date
2022-12-13
Department
Major/Subject
Informaatioverkostot
Mcode
SCI3026
Degree programme
Teknistieteellinen kandidaattiohjelma
Language
fi
Pages
35
Series
Description
Supervisor
Fagerholm , FabianThesis advisor
Luoma, JukkaKeywords
digitaalinen markkinointi, attribuutiomalli, tuoton mittaus, heuristiset mallit, viimeinen klikkaus, dataperusteiset mallit