Kids prints for the Finnish market. Starting children accessories brand.
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School of Arts, Design and Architecture |
Master's thesis
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en
Pages
135
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Abstract
In the last decade the Finnish market increased with many brands offering children’s products. Most of the labels focus on indoor and outdoor clothing. After a brief marketing research on Finnish companies with children’s assortment a design product gap was noticed. There are only a few brands offering kid’s room décor or accessories such as stroller gear with fresh print design. This finding was a starting point and inspiration for the thesis subject. The study investigates ways to create a commercial print collection for children’s accessories, seat liners and foot muffs for strollers, as well as room decoration. Moreover, it introduces the process of creating a brand on the Finnish market. The business minded approach makes this thesis different from the others studies in the textile print field. This work focuses on two aspects; creating a new company and designing a print collection. One of the most important steps before staring a firm is completing a market research process. This major component in the study helped to answer research questions. The methods that were implied while investigating the topic were from quantitative and qualitative approaches. Since the scope of this study investigates the market situation and the process of designing a print collection, the information had to be collected from many different sources. The marketing research part was achieved by observing people, interviewing professionals from design field, organizing a workshop and a survey. Hence, the gathered knowledge was a big advantage when starting the process of print design. One of the most important findings was the fact that the actual customer of children’s products are the parents, not the child. Second discovery of this study is a design gap on the Finnish market. The result of a survey unanimously says that the range of accessories for children’s room is very poor. Moreover, parents, the audience of the inquiry, precisely explained what type of designs they like to buy the most. This data was very helpful when implied during design process. The goal of this thesis was achieved by understanding the customers’ needs and designing prints for kid’s accessories. Moreover, the aim of the study was to start a real brand. The value of the findings and marketing re-search process might be a great source of important.Description
Supervisor
Salolainen, MaaritThesis advisor
Fagerlund, Hilkka-MaijaPaavilainen, Heidi