The effects on consumers’ preferences in choice-based conjoint analysis

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URL

Journal Title

Journal ISSN

Volume Title

School of Business | Master's thesis

Authors

Date

2019

Department

Tieto- ja palvelujohtamisen laitos

Major/Subject

Mcode

Degree programme

Information and Service Management (ISM)

Language

en

Pages

67+5

Series

Description

Thesis advisor

Halme, Merja

Keywords

incentivizing, preference elicitation, incentive-alignment, choice-based conjoint, conjoint analysis, method review, market research

Other note

Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-201910135725

Collections

[gradu] Kauppakorkeakoulu / BIZ