B2B Customer Experience in the Digital Era: Case Study of B2B Discrete Manufacturing Enterprises

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorTuunainen, Virpi
dc.contributor.authorKultala, Sami
dc.contributor.departmentTieto- ja palvelujohtamisen laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2019-10-13T16:10:09Z
dc.date.available2019-10-13T16:10:09Z
dc.date.issued2019
dc.format.extent88
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/40712
dc.identifier.urnURN:NBN:fi:aalto-201910135726
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeInformation and Service Management (ISM)en
dc.subject.keywordcustomer experienceen
dc.subject.keyworddigital transformationen
dc.subject.keyworddiscrete manufacturingen
dc.subject.keywordB2Ben
dc.titleB2B Customer Experience in the Digital Era: Case Study of B2B Discrete Manufacturing Enterprisesen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno

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