Commercialization of new concepts for housing markets - the case of segmenting and targeting young adults in Helsinki area

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Journal Title
Journal ISSN
Volume Title
Helsinki University of Technology | Diplomityö
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Date
2003
Major/Subject
Rakentamistalous
Mcode
Rak-63
Degree programme
Language
fi
Pages
94
Series
Description
Supervisor
Kiiras, Juhani
Thesis advisor
Soini, Mika
Keywords
commercialization, segmentointi, households, tuotteistaminen, housing market, asuntotuote, segmentation, asuntokonsepti, nuoret
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