Toward a Phenomenological Understanding of Internet-Mediated Meme-ing as a Lived Experience in Social Distancing via Autoethnography
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A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
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2024-04-02
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en
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31
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Journal of Contemporary Ethnography, Volume 53, issue 2, pp. 181-211
Abstract
As the COVID-19 pandemic and subsequent social distancing measures have rendered online communication a “new normal” in the post-pandemic era, the production and consumption of internet memes have also emerged as a significant communicative paradigm in this context. However, academic discourses on internet-mediated meme-ing have tended to focus on socially oriented macro-perspectives with a pursuit of positivistic objectivity, leaving the experiential and subjective aspects of “everyday internet-mediated meme-ing” vis-à-vis individuals in a lifeworld less explored. To address this gap, this study uses structured vignette analysis (SVA) coupled with individual-oriented phenomenological reflexivity to elaborate on how internet-mediated meme-ing reveals itself as a meaningful lived experience for a “solitary conscious self” in the overall context of social distancing. It seeks to demonstrate the phenomenological applicability of the SVA as an autoethnographic method as well as highlight the individual-oriented phenomenological substantiality of meme-ing that involves self-other relations in social distancing.Description
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Zhang, N 2024, ' Toward a Phenomenological Understanding of Internet-Mediated Meme-ing as a Lived Experience in Social Distancing via Autoethnography ', Journal of Contemporary Ethnography, vol. 53, no. 2, pp. 181-211 . https://doi.org/10.1177/08912416231216980