Choosing the best pricing model: Understanding the influence of pricing structures on brand perception and profitability - A case study of a SaaS company entering the Finnish chatbot market

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorPeixoto, Inês
dc.contributor.authorOrhanen, Ville
dc.contributor.departmentJohtamisen laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2023-08-20T16:12:07Z
dc.date.available2023-08-20T16:12:07Z
dc.date.issued2023
dc.format.extent68
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/122594
dc.identifier.urnURN:NBN:fi:aalto-202308204940
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeManagement and International Business (MIB)en
dc.subject.keywordpricing modelsen
dc.subject.keywordrevenue modelsen
dc.subject.keywordSaaSen
dc.subject.keywordbrand imageen
dc.subject.keywordproduct natureen
dc.subject.keywordfundingen
dc.subject.keywordchatbotsen
dc.subject.keywordchatbot pricingen
dc.titleChoosing the best pricing model: Understanding the influence of pricing structures on brand perception and profitability - A case study of a SaaS company entering the Finnish chatbot marketen
dc.titleParhaan hinnoittelumallin valinta: Hinnoittelurakenteiden vaikutusten ymmärtäminen brändin havaitsemiseen ja kannattavuuteen - Tapaustutkimus SaaS-yrityksen markkinoilletulosta Suomen chatbot-markkinoillafi
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno
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[gradu] Kauppakorkeakoulu / BIZ