Choosing the best pricing model: Understanding the influence of pricing structures on brand perception and profitability - A case study of a SaaS company entering the Finnish chatbot market

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2023
Major/Subject
Mcode
Degree programme
Management and International Business (MIB)
Language
en
Pages
68
Series
Description
Thesis advisor
Peixoto, Inês
Keywords
pricing models, revenue models, SaaS, brand image, product nature, funding, chatbots, chatbot pricing
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Citation