Creating and delivering value with mobile TV audience measurement

dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorEllenberg, Tomi
dc.contributor.departmentMarkkinoinnin ja johtamisen laitosfi
dc.contributor.departmentDepartment of Marketing and Managementen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-11-17T14:42:26Z
dc.date.available2020-11-17T14:42:26Z
dc.date.issued2006
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/57536
dc.identifier.urnURN:NBN:fi:aalto-2020111716389
dc.language.isoenen
dc.programme.majorMarketingfi
dc.rights.accesslevelclosedAccess
dc.subject.keywordmarkkinointifi
dc.subject.keywordmediafi
dc.subject.keywordtelevisiofi
dc.subject.keywordmobiilitekniikkafi
dc.subject.keywordkuluttajatfi
dc.subject.keywordarviointifi
dc.titleCreating and delivering value with mobile TV audience measurementen
dc.type.okmG2 Pro gradu, diplomityö
dc.type.ontasotMaster's thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.type.publicationmasterThesis
local.aalto.digiauthask
local.aalto.digifolderAalto_48367
local.aalto.idthes10039
local.aalto.openaccessno

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