Creating and delivering value with mobile TV audience measurement
dc.contributor | Aalto-yliopisto | fi |
dc.contributor | Aalto University | en |
dc.contributor.author | Ellenberg, Tomi | |
dc.contributor.department | Markkinoinnin ja johtamisen laitos | fi |
dc.contributor.department | Department of Marketing and Management | en |
dc.contributor.school | Kauppakorkeakoulu | fi |
dc.contributor.school | School of Business | en |
dc.date.accessioned | 2020-11-17T14:42:26Z | |
dc.date.available | 2020-11-17T14:42:26Z | |
dc.date.issued | 2006 | |
dc.identifier.uri | https://aaltodoc.aalto.fi/handle/123456789/57536 | |
dc.identifier.urn | URN:NBN:fi:aalto-2020111716389 | |
dc.language.iso | en | en |
dc.programme.major | Marketing | fi |
dc.rights.accesslevel | closedAccess | |
dc.subject.keyword | markkinointi | fi |
dc.subject.keyword | media | fi |
dc.subject.keyword | televisio | fi |
dc.subject.keyword | mobiilitekniikka | fi |
dc.subject.keyword | kuluttajat | fi |
dc.subject.keyword | arviointi | fi |
dc.title | Creating and delivering value with mobile TV audience measurement | en |
dc.type.okm | G2 Pro gradu, diplomityö | |
dc.type.ontasot | Master's thesis | en |
dc.type.ontasot | Pro gradu -tutkielma | fi |
dc.type.publication | masterThesis | |
local.aalto.digiauth | ask | |
local.aalto.digifolder | Aalto_48367 | |
local.aalto.idthes | 10039 | |
local.aalto.openaccess | no |