Brand Credibility's Building Blocks and Influentiality
| dc.contributor | Aalto University | en |
| dc.contributor | Aalto-yliopisto | fi |
| dc.contributor.advisor | Kajalo, Sami | |
| dc.contributor.author | Oksanen, Saara | |
| dc.contributor.department | Markkinoinnin laitos | fi |
| dc.contributor.school | Kauppakorkeakoulu | fi |
| dc.contributor.school | School of Business | en |
| dc.date.accessioned | 2021-10-31T17:03:27Z | |
| dc.date.available | 2021-10-31T17:03:27Z | |
| dc.date.issued | 2021 | |
| dc.format.extent | 36 + 14 | |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.uri | https://aaltodoc.aalto.fi/handle/123456789/110659 | |
| dc.identifier.urn | URN:NBN:fi:aalto-202110319834 | |
| dc.language.iso | en | en |
| dc.programme | Markkinointi | en |
| dc.subject.keyword | brand | en |
| dc.subject.keyword | brand credibility | en |
| dc.subject.keyword | credibility | en |
| dc.subject.keyword | trustworthiness | en |
| dc.subject.keyword | expertise | en |
| dc.title | Brand Credibility's Building Blocks and Influentiality | en |
| dc.type | G1 Kandidaatintyö | fi |
| dc.type.ontasot | Bachelor's thesis | en |
| dc.type.ontasot | Kandidaatintyö | fi |