Brand Credibility's Building Blocks and Influentiality

dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorKajalo, Sami
dc.contributor.authorOksanen, Saara
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2021-10-31T17:03:27Z
dc.date.available2021-10-31T17:03:27Z
dc.date.issued2021
dc.format.extent36 + 14
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/110659
dc.identifier.urnURN:NBN:fi:aalto-202110319834
dc.language.isoenen
dc.programmeMarkkinointien
dc.subject.keywordbranden
dc.subject.keywordbrand credibilityen
dc.subject.keywordcredibilityen
dc.subject.keywordtrustworthinessen
dc.subject.keywordexpertiseen
dc.titleBrand Credibility's Building Blocks and Influentialityen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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