A green current? Sustainability aspects in value propositions of Belgian electricity companies

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Volume Title

School of Business | Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi

Authors

Date

2017

Department

Taloustieteen laitos

Major/Subject

Mcode

Degree programme

Creative Sustainability

Language

en

Pages

59

Series

Abstract

Sustainability is an increasingly important topic in the Belgian electricity market. This thesis examines how sustainability is represented in the business models of energy companies in this market and more specifically focuses on the differences in value propositions. Several trends and underlying assumptions form the foundation of this research; these are examined in the literature review. This research focuses on the theoretical motivation behind sustainability in business, as well as the practical examples in Belgium. It can be concluded that this topic has had a growing impact on the businesses examined, especially in their marketing strategies. Furthermore, a distinction can be made between companies that have been historically present in the market, which are motivated by relational demands, businesses with international mother companies, which are mostly moved by instrumental motivators, and local newcomers, who have adapted sustainability into their whole business model because they are morally motivated. Although this can be viewed after some research, improvements in transparency are still necessary to create a full understanding for the Belgian consumer.

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Thesis advisor

Halme, Minna

Keywords

sustainability, business models, value propositions, energy

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Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-201803281944

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[gradu] Kauppakorkeakoulu / BIZ