Utilizing gamification to increase engagement in customer loyalty programs – case NikePlus

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorTiilikainen, Sanna
dc.contributor.authorHyttinen, Sara
dc.contributor.departmentTieto- ja palvelujohtamisen laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2020-12-27T17:01:29Z
dc.date.available2020-12-27T17:01:29Z
dc.date.issued2020
dc.format.extent31+3
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/99814
dc.identifier.urnURN:NBN:fi:aalto-2020122758641
dc.language.isoenen
dc.programmeTieto- ja palvelujohtaminenen
dc.subject.keywordgamificationen
dc.subject.keywordcustomer engagementen
dc.subject.keywordcustomer loyalty programsen
dc.subject.keywordgamified applicationsen
dc.titleUtilizing gamification to increase engagement in customer loyalty programs – case NikePlusen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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