The evolution of platform business ecosystems: emergence of programmatic mergers and acquisitions. An analysis of value creation within meta

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School of Business | Bachelor's thesis
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Date

2024

Department

Mikkelin kampus

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Mcode

Degree programme

(Mikkeli) Bachelor’s Program in International Business

Language

en

Pages

45 + 1

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Abstract

This research investigates platform business ecosystems (PBEs), focusing on the emergence and strategic implications of programmatic mergers and acquisitions (M&As) within Meta. The aim is to establish how Meta's internal PBEs, enabled by programmatic M&As, contribute to value-creation and how these may differ from Meta's external PBEs. This aim is achieved using a mixed-method, primarily qualitative, approach to Meta's internal and partner publications as well as quantitative metrics to evaluate the overall impact on value-creation. The findings emphasised the influence of technological innovation, operational integration, and revenue diversification of internal PBEs enabled by programmatic M&As. As a result, Meta's internal PBEs demonstrate a more substantial alignment with the firm's long-term strategic goals, controlled integration, and synergy realisation. However, this research also identifies the risks of over-reliance on dominant revenue streams across internal and external PBEs. This research suggests that a balanced approach that leverages the effective value-creation of internal PBEs and risk mitigation of external PBEs is the most optimal. These implications broadly extend past Meta's contexts to other firms in international business engaging in strategic management and the digitally interconnected world.

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Thesis advisor

Rannikko, Heikki

Keywords

platform business ecosystems, value creation, programmatic mergers and acquisitions, business ecosystems

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https://urn.fi/URN:NBN:fi:aalto-202405263568

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[kand] Kauppakorkeakoulu / BIZ (Open Access)