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Opportunities and challenges of digital marketing activities in a company under transition from a product-centric to a customer-centric business approach
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URL
Journal Title
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Volume Title
School of Business |
Master's thesis
Electronic archive copy is available via Aalto Thesis Database.
Authors
Date
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Mcode
Degree programme
Language
en
Pages
108
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Description
Thesis advisor
Benker, AndreasPinto Santos, Fernando