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Narrative in Creative Brands

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Volume Title

School of Arts, Design and Architecture | Master's thesis
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Authors

Date

2012

Department

Department of Media
Median laitos

Major/Subject

Mcode

Degree programme

Degree Programme in Graphic Design
Graafisen suunnittelun koulutusohjelma

Language

en

Pages

94

Series

Description

Supervisor

Itkonen, Marjatta

Thesis advisor

Itkonen, Marjatta
Raatikainen, Outi

Keywords

Brändi, brändi-identiteetti, narratiivi, tarina, yleisösuhde, merkitys, musiikkiteollisuus, art direction, Brand, brand identity, narrative, story, audience connection, meaning, music industry, art direction

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Citation

Permanent link to this item

https://urn.fi/URN:NBN:fi:aalto-201206102285

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[master] Taiteiden ja suunnittelun korkeakoulu / ARTS

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