Narrative in Creative Brands

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Journal Title
Journal ISSN
Volume Title
School of Arts, Design and Architecture | Master's thesis
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Author
Date
2012
Department
Department of Media
Median laitos
Major/Subject
Mcode
Degree programme
Degree Programme in Graphic Design
Graafisen suunnittelun koulutusohjelma
Language
en
Pages
94
Series
Description
Supervisor
Itkonen, Marjatta
Thesis advisor
Itkonen, Marjatta
Raatikainen, Outi
Keywords
Brändi, brändi-identiteetti, narratiivi, tarina, yleisösuhde, merkitys, musiikkiteollisuus, art direction, Brand, brand identity, narrative, story, audience connection, meaning, music industry, art direction
Other note
Citation
Permanent link to this item
https://urn.fi/URN:NBN:fi:aalto-201206102285
Collections
[master] Taiteiden ja suunnittelun korkeakoulu / ARTS