Gaining a competitive advantage through a sharpened brand identity strategy: Case Oras Oy

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Volume Title

School of Business | Master's thesis
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Date

2005

Department

Markkinoinnin ja johtamisen laitos
Department of Marketing and Management

Major/Subject

Marketing

Mcode

Degree programme

Language

en

Pages

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Description

Keywords

Markkinointi, Brandit, Design management

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https://urn.fi/URN:NBN:fi:aalto-2020111716021

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[gradu] Kauppakorkeakoulu / BIZ