A Framework for Utilising Availability Performance in Service Marketing
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Helsinki University of Technology |
Diplomityö
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Authors
Date
1999
Major/Subject
Yritysstrategia ja kansainvälinen liiketoiminta
Mcode
TU-91
Degree programme
Language
en
Pages
76
Series
Description
Supervisor
Naumanen, MikaKeywords
marketing, customer perceived value, availability performance, QoS