Exploring Hidden Opportunities through Customer Experience: A Case Study of the Russian Fashion Brand
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URL
Journal Title
Journal ISSN
Volume Title
Perustieteiden korkeakoulu |
Master's thesis
Authors
Date
2017-12-13
Department
Major/Subject
International Design Business Management
Mcode
SCI3062
Degree programme
Master’s Degree Programme in International Design Business Management (IDBM)
Language
en
Pages
99+10
Series
Description
Supervisor
Vartiainen, MattiThesis advisor
Vashtalova, JuliaKeywords
fashion brand, customer experience, customer values, hidden opportunities, small fashion business