Building bridges for personalization: a process view

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorVesanen, Jari 
dc.contributor.authorRaulas, Mika 
dc.contributor.schoolSchool of Businessen
dc.contributor.schoolKauppakorkeakoulufi
dc.date.accessioned2014-02-05T10:44:57Z
dc.date.available2014-02-05T10:44:57Z
dc.date.issued2004 
dc.format.mimetypeapplication/pdf 
dc.identifier.isbn951-791-840-2 (electronic) 
dc.identifier.issn1235-5674 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/12285
dc.identifier.urnURN:ISBN:951-791-840-2 
dc.language.isoenen
dc.publisherHelsinki: Helsinki School of Economics 
dc.relation.ispartofseriesWorking papers / Helsingin kauppakorkeakoulu W, 366 
dc.subject.heleconMarkkinointi 
dc.subject.heleconSuhdemarkkinointi 
dc.subject.heleconKohderyhmät 
dc.subject.heleconRäätälöinti 
dc.subject.heleconMarketing 
dc.subject.heleconRelationship marketing 
dc.subject.heleconTarget groups 
dc.subject.heleconTailoring 
dc.titleBuilding bridges for personalization: a process viewen
dc.typeD4 Julkaistu kehittämis- tai tutkimusraportti tai -selvitysfi
dc.type.dcmitypetexten

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