Understanding motivations for event participation among high achieving students

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master_Varjavand_Mitra_2025.pdf (780.25 KB)

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School of Business | Master's thesis
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Date

2025-04-24

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Mcode

Degree programme

Master's Programme in Marketing

Language

en

Pages

56

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Abstract

This research aims to explore the factors that influence Honors students' decisions to attend events at the University of Nevada, Reno. The study will investigate various motivators such as event type, promotional strategies, peer influence, and personal interests. The findings will provide insights into how universities can design and market events that attract more Honors student participation.

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Supervisor

Bhatnagar, Kushagra

Keywords

Honors College, student engagement, event attendance, motivation, peer influence, promotional strategies

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https://urn.fi/URN:NBN:fi:aalto-202505073536

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[gradu] Kauppakorkeakoulu / BIZ