Increasing customer collaboration through co-creation
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A3 Kirjan tai muun kokoomateoksen osa
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en
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11
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Collaboration with customers and users is essential in order to develop services or products that answer their needs. Introducing co-creation workshops to the beginning phases of product development can help to build long-lasting benefits in customer relations and understanding, as well as spark wider change efforts internally.Description
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Kirjavainen, S & Luukkonen, M 2019, Increasing customer collaboration through co-creation. in T A Björklund & T Keipi (eds), Design+ Organizational renewal and innovation through design. Aalto University, Helsinki, pp. 136-147.