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Retail entrepreneurs' exit intentions

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A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä

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en

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Journal of Retailing and Consumer Services, Volume 54

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In this study we investigate retail entrepreneurs' exit intentions by focusing on their job satisfaction, job-related stress, customer orientation, and dispositional optimism. We develop and test four hypotheses with structural equation modelling on a sample of 365 retail entrepreneurs. Our results indicate that dispositional optimism is a substantial driver of retail entrepreneurs’ customer orientation and job satisfaction. Dispositional optimism also decreases their job-related stress. We also find that both customer orientation and job-related stress mediate the relationship between dispositional optimism and job satisfaction prior to exit intentions. Finally, we found that job satisfaction has a mediating effect on the relationship between job-related stress and exit intentions.

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Lindblom , A , Lindblom , T & Wechtler , H 2020 , ' Retail entrepreneurs' exit intentions : Influence and mediations of personality and job-related factors ' , Journal of Retailing and Consumer Services , vol. 54 , 102055 . https://doi.org/10.1016/j.jretconser.2020.102055

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