Geographic Proximity In Business Ecosystems: A Case Study Comparing Three Firms

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School of Business | Bachelor's thesis

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en

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39

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Summary Nowadays firms are usually parts or players in a business ecosystem, regardless whether they want it or not. This study conducts a case study comparing three firms from different business ecosystems and determines the effect and significance of geographical proximity in their respective business ecosystems. In the end the known factors and characteristics were put together. It was found that despite many firms and ecosystems rely heavily, even completely, on online platforms, geographical proximity is never a disadvantageous position for a firm, though it might have a lower priority compared to other activities.

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Simek, Patrick

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