Effect of Influencer Marketing on Consumer Purchasing Behaviour

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorMironska, Dominika
dc.contributor.authorSerkelä, Jemina
dc.contributor.departmentMikkelin kampusfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2021-05-09T16:03:06Z
dc.date.available2021-05-09T16:03:06Z
dc.date.issued2021
dc.format.extent50 + 8
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/107300
dc.identifier.urnURN:NBN:fi:aalto-202105096559
dc.language.isoenen
dc.programme(Mikkeli) Bachelor’s Program in International Businessen
dc.subject.keywordmarketingen
dc.subject.keyworddigital marketingen
dc.subject.keywordinfluencer marketingen
dc.subject.keywordsocial media marketingen
dc.subject.keywordconsumer behavioren
dc.subject.keywordconsumer decision making processen
dc.subject.keywordpurchasing behavioren
dc.subject.keywordInstagramen
dc.titleEffect of Influencer Marketing on Consumer Purchasing Behaviouren
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi

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