The acceptance of and capabilities for value-based exchange in manufacturing industry

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URL

Journal Title

Journal ISSN

Volume Title

Perustieteiden korkeakoulu | Master's thesis

Date

2022-01-26

Department

Major/Subject

Strategy and Venturing

Mcode

SCI3050

Degree programme

Master’s Programme in Industrial Engineering and Management

Language

en

Pages

82+13

Series

Description

Supervisor

Töytäri, Pekka

Thesis advisor

Ranta, Sakari

Keywords

value, value-based selling, value-based pricing, capability, institutional logics

Other note

Citation