Incentives in fundraising: Evidence from a large scale natural field experiment in Finland

dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorOjantakanen, Annika Saija Sofia
dc.contributor.departmentRahoituksen laitosfi
dc.contributor.departmentDepartment of Financeen
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2016-08-16T11:35:43Z
dc.date.available2016-08-16T11:35:43Z
dc.date.dateaccepted2011-11-30
dc.date.issued2011
dc.description.abstractThe purpose of this study is to analyze the impact of various fundraising incentives and mechanisms on the donation behavior of Finnish households. This study is conducted as a Natural Field Experiment and measures the effect of challenge and “per-head” matching gifts on the total donations received from households. A challenge gift is an unconditional commitment by the donor, or a set of donors, to provide a given sum of money to a cause. A “per-head” matching gift is a conditional commitment by the leadership donors to donate a given sum, up to the maximum amount the leader donor is prepared to give, for every household that decides to contribute. Further, this study examines the effect of different “tick-the-box” amounts on the payment sheets of the mail-solicitations on total contributions made by the approached households. The fundraising campaign conducted for the Cancer Society raised in total over 80,000 euros. I find that the higher ‘tick-the-box’ treatment of €20/€60/€100 compared to €10/€30/€50 induces significantly higher average contributions with no significant change in response rate. I also find that introducing a challenge gift or a fixed matching gift does not affect the average contributions or the response rate of households. However, if a challenge gift is introduced, the larger challenge gift leads to slightly higher average contributions with no significant change in response rate. Conversely, however, if a fixed matching gift is introduced, the smaller gift leads to slightly higher average contributions with no significant change in response rate.en
dc.ethesisid14468
dc.format.extent73
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/21290
dc.identifier.urnURN:NBN:fi:aalto-201609083504
dc.language.isoenen
dc.locationP1 I
dc.programme.majorRahoitusfi
dc.programme.majorFinanceen
dc.subject.heleconrahoitus
dc.subject.heleconfinancing
dc.subject.heleconhyväntekeväisyys
dc.subject.heleconcharity
dc.subject.heleconvarainhankinta
dc.subject.heleconfundraising
dc.titleIncentives in fundraising: Evidence from a large scale natural field experiment in Finlanden
dc.typeG2 Pro gradu, diplomityöfi
dc.type.dcmitypetexten
dc.type.ontasotPro gradu tutkielmafi
dc.type.ontasotMaster's thesisen
local.aalto.idthes14468
local.aalto.openaccessno
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