The Influence of Designers’ Cultural Differences on the Empathic Accuracy of User Understanding
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A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
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Date
2020-09-03
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Language
en
Pages
18
779-796
779-796
Series
Design Journal, Volume 23, issue 5
Abstract
Understanding user experience has become an important part of product design, but doing it well remains challenging. Given the global market and the resulting ubiquity of cross-cultural design, to improve user experience, designers should accurately understand users from different cultures. The extent to which designers can empathize and understand users from different cultures is an under researched topic. This paper combines Empathic Accuracy Rating with a user experience survey to measure the empathic accuracy of 12 designers trying to understand the experience of users from different cultural backgrounds. The results show that cultural differences reduce the accuracy of their user understanding. This effect can be mitigated by providing designers with more details of users’ living context.Description
Keywords
cultural difference, empathic accuracy, product design, user experience
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Citation
Li, J & Hölttä-Otto, K 2020, ' The Influence of Designers’ Cultural Differences on the Empathic Accuracy of User Understanding ', Design Journal, vol. 23, no. 5, pp. 779-796 . https://doi.org/10.1080/14606925.2020.1810414
