The Influence of EWOM on Consumer’s Buying Process
dc.contributor | Aalto University | en |
dc.contributor | Aalto-yliopisto | fi |
dc.contributor.advisor | Kajalo, Sami | |
dc.contributor.author | Maunula, Saara | |
dc.contributor.department | Markkinoinnin laitos | fi |
dc.contributor.school | Kauppakorkeakoulu | fi |
dc.contributor.school | School of Business | en |
dc.date.accessioned | 2018-08-01T13:50:27Z | |
dc.date.available | 2018-08-01T13:50:27Z | |
dc.date.issued | 2018 | |
dc.format.extent | 32 + 7 | |
dc.format.mimetype | application/pdf | en |
dc.identifier.uri | https://aaltodoc.aalto.fi/handle/123456789/33015 | |
dc.identifier.urn | URN:NBN:fi:aalto-201808014416 | |
dc.language.iso | en | en |
dc.programme | Markkinointi | en |
dc.subject.keyword | ewom | en |
dc.subject.keyword | electronic word-of-mouth | en |
dc.subject.keyword | online reviews | en |
dc.subject.keyword | consumer behaviour | en |
dc.subject.keyword | marketing | en |
dc.title | The Influence of EWOM on Consumer’s Buying Process | en |
dc.type | G1 Kandidaatintyö | fi |
dc.type.ontasot | Bachelor's thesis | en |
dc.type.ontasot | Kandidaatintyö | fi |