The Influence of EWOM on Consumer’s Buying Process

dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorKajalo, Sami
dc.contributor.authorMaunula, Saara
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2018-08-01T13:50:27Z
dc.date.available2018-08-01T13:50:27Z
dc.date.issued2018
dc.format.extent32 + 7
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/33015
dc.identifier.urnURN:NBN:fi:aalto-201808014416
dc.language.isoenen
dc.programmeMarkkinointien
dc.subject.keywordewomen
dc.subject.keywordelectronic word-of-mouthen
dc.subject.keywordonline reviewsen
dc.subject.keywordconsumer behaviouren
dc.subject.keywordmarketingen
dc.titleThe Influence of EWOM on Consumer’s Buying Processen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi
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