Tehokkaat asiakasohjelmat suhdemarkkinointistrategian tukena. Case Merita Pankki Oyj.
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Journal Title
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Volume Title
School of Business |
Master's thesis
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Instructions for the author
Author
Date
2001
Department
Major/Subject
Markkinointi
Mcode
Degree programme
Language
fi
Pages
Series
Description
Keywords
Markkinointi, Suhdemarkkinointi, Asiakashallinta, Strategia, Asiakkaat, Pankit