How to Dominate Online Advertising: a Case Study on a Search Giant

dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.advisorSchmidt, Jens
dc.contributor.authorWessman, Lassi
dc.contributor.schoolPerustieteiden korkeakoulufi
dc.contributor.supervisorSchmidt, Jens
dc.date.accessioned2017-12-18T12:07:37Z
dc.date.available2017-12-18T12:07:37Z
dc.date.issued2017-12-13
dc.format.extent72
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/29279
dc.identifier.urnURN:NBN:fi:aalto-201712188077
dc.language.isoenen
dc.programmeMaster’s Programme in Industrial Engineering and Managementfi
dc.programme.majorStrategy and Venturingfi
dc.programme.mcodeSCI3050fi
dc.subject.keywordonline advertisingen
dc.subject.keywordsearchen
dc.subject.keywordindustry architectureen
dc.subject.keywordcompetitive advantageen
dc.subject.keywordbottlenecken
dc.titleHow to Dominate Online Advertising: a Case Study on a Search Gianten
dc.titleMiten nousta hallitsemaan verkkomainontaa: Tapaustutkimus hakujättiläisestäfi
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotDiplomityöfi
local.aalto.electroniconlyyes
local.aalto.openaccessno

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