How to Dominate Online Advertising: a Case Study on a Search Giant
dc.contributor | Aalto-yliopisto | fi |
dc.contributor | Aalto University | en |
dc.contributor.advisor | Schmidt, Jens | |
dc.contributor.author | Wessman, Lassi | |
dc.contributor.school | Perustieteiden korkeakoulu | fi |
dc.contributor.supervisor | Schmidt, Jens | |
dc.date.accessioned | 2017-12-18T12:07:37Z | |
dc.date.available | 2017-12-18T12:07:37Z | |
dc.date.issued | 2017-12-13 | |
dc.format.extent | 72 | |
dc.identifier.uri | https://aaltodoc.aalto.fi/handle/123456789/29279 | |
dc.identifier.urn | URN:NBN:fi:aalto-201712188077 | |
dc.language.iso | en | en |
dc.programme | Master’s Programme in Industrial Engineering and Management | fi |
dc.programme.major | Strategy and Venturing | fi |
dc.programme.mcode | SCI3050 | fi |
dc.subject.keyword | online advertising | en |
dc.subject.keyword | search | en |
dc.subject.keyword | industry architecture | en |
dc.subject.keyword | competitive advantage | en |
dc.subject.keyword | bottleneck | en |
dc.title | How to Dominate Online Advertising: a Case Study on a Search Giant | en |
dc.title | Miten nousta hallitsemaan verkkomainontaa: Tapaustutkimus hakujättiläisestä | fi |
dc.type | G2 Pro gradu, diplomityö | fi |
dc.type.ontasot | Master's thesis | en |
dc.type.ontasot | Diplomityö | fi |
local.aalto.electroniconly | yes | |
local.aalto.openaccess | no |