How to Dominate Online Advertising: a Case Study on a Search Giant

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Journal Title
Journal ISSN
Volume Title
Perustieteiden korkeakoulu | Master's thesis
Date
2017-12-13
Department
Major/Subject
Strategy and Venturing
Mcode
SCI3050
Degree programme
Master’s Programme in Industrial Engineering and Management
Language
en
Pages
72
Series
Description
Supervisor
Schmidt, Jens
Thesis advisor
Schmidt, Jens
Keywords
online advertising, search, industry architecture, competitive advantage, bottleneck
Other note
Citation