How to Dominate Online Advertising: a Case Study on a Search Giant
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URL
Journal Title
Journal ISSN
Volume Title
Perustieteiden korkeakoulu |
Master's thesis
Authors
Date
2017-12-13
Department
Major/Subject
Strategy and Venturing
Mcode
SCI3050
Degree programme
Master’s Programme in Industrial Engineering and Management
Language
en
Pages
72
Series
Description
Supervisor
Schmidt, JensThesis advisor
Schmidt, JensKeywords
online advertising, search, industry architecture, competitive advantage, bottleneck