How Should a Marketing Subsidiary of a Personal Computer Manufacturer Prepare for the Implementation of an Optimized Distribution Model?

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Journal Title

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Volume Title

Helsinki University of Technology | Diplomityö
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Date

2000

Major/Subject

Yritysstrategia ja kansainvälinen liiketoiminta

Mcode

TU-91

Degree programme

Language

en

Pages

70 + app. 20

Series

Description

Supervisor

Laamanen, Tomi

Thesis advisor

Haatainen, Pekka

Keywords

product customization, räätälöinti, personal computers, henkilökohtainen tietokone

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