Talking a market. How strategic narratives put Nokia into the games business

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Volume Title

School of Business | Master's thesis
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Date

2003

Major/Subject

Organization and Management

Mcode

Degree programme

Language

en

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Description

Keywords

Johtaminen, Strategia, Pelit, Viihde, Mobiilitekniikka, Ohjelmistot, Markkinointi, Yritysviestintä

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