Toimitilarakentamisen asiakasprosessi ja sen tuotteistaminen logistiikka-asiakkaalle
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Journal Title
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Volume Title
School of Engineering |
Master's thesis
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Authors
Date
2010
Major/Subject
Rakentamistalous
Mcode
Rak-63
Degree programme
Language
fi
Pages
100
Series
Description
Supervisor
Kiiras, JuhaniThesis advisor
Kauniskangas, KariKeywords
commercial construction development, toimitilarakentaminen, customer oriented approach, asiakaskeskeisyys, productization, tuotteistaminen, logistics, logistiikka, negotiation product, neuvottelutuote, customer process, asiakasprosessi, segmentation, segmentointi, real estate development, kiinteistökehitys, expert service product, asiantuntijapalvelutuote, differentiation, differointi,