Utilizing Customer Profitability in Customer Prioritizing and Strategic Account Management - Case Study

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorHuikku, Jari
dc.contributor.authorVirtanen, Miki
dc.contributor.departmentLaskentatoimen laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2018-03-28T12:39:03Z
dc.date.available2018-03-28T12:39:03Z
dc.date.issued2017
dc.ethesisid17080
dc.format.extent79
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/30364
dc.identifier.urnURN:NBN:fi:aalto-201803281831
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeAccountingen
dc.subject.heleconlaskentatoimifi
dc.subject.heleconstrategiafi
dc.subject.heleconjohtaminenfi
dc.subject.heleconasiakashallintafi
dc.subject.heleconasiakkaatfi
dc.subject.heleconkannattavuusfi
dc.subject.heleconarviointifi
dc.subject.heleconmittaritfi
dc.subject.keywordcustomer profitabilityen
dc.subject.keywordcustomer prioritizationen
dc.subject.keywordsegmentationen
dc.subject.keywordstrategic account managementen
dc.subject.keywordprofitability driversen
dc.subject.keywordcustomer relationship managementen
dc.titleUtilizing Customer Profitability in Customer Prioritizing and Strategic Account Management - Case Studyen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi

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