Utilizing Customer Profitability in Customer Prioritizing and Strategic Account Management - Case Study

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School of Business | Master's thesis
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Date
2017
Major/Subject
Mcode
Degree programme
Accounting
Language
en
Pages
79
Series
Description
Thesis advisor
Huikku, Jari
Keywords
customer profitability, customer prioritization, segmentation, strategic account management, profitability drivers, customer relationship management
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