Utilizing Customer Profitability in Customer Prioritizing and Strategic Account Management - Case Study
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
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Author
Date
2017
Department
Laskentatoimen laitos
Major/Subject
Mcode
Degree programme
Accounting
Language
en
Pages
79
Series
Description
Thesis advisor
Huikku, JariKeywords
customer profitability, customer prioritization, segmentation, strategic account management, profitability drivers, customer relationship management