Utilizing Customer Profitability in Customer Prioritizing and Strategic Account Management - Case Study

No Thumbnail Available
Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Date
2017
Department
Laskentatoimen laitos
Major/Subject
Mcode
Degree programme
Accounting
Language
en
Pages
79
Series
Description
Thesis advisor
Huikku, Jari
Keywords
customer profitability, customer prioritization, segmentation, strategic account management, profitability drivers, customer relationship management
Other note
Citation