Entry modes for manufacturers internationalizing their service operations - The role of service characteristics
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School of Business |
Master's thesis
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Authors
Date
2012
Major/Subject
International Business
Kansainvälinen liiketoiminta
Kansainvälinen liiketoiminta
Mcode
Degree programme
Language
en
Pages
114
Series
Abstract
Entry modes for manufacturers internationalizing their service operations - The role of service characteristicsDescription
Keywords
after-sales service, knowledge-intensive business service, entry mode, service characteristics, moderating effect