Entry modes for manufacturers internationalizing their service operations - The role of service characteristics

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Volume Title
School of Business | Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Date
2012
Major/Subject
International Business
Kansainvälinen liiketoiminta
Mcode
Degree programme
Language
en
Pages
114
Series
Abstract
Entry modes for manufacturers internationalizing their service operations - The role of service characteristics
Description
Keywords
after-sales service, knowledge-intensive business service, entry mode, service characteristics, moderating effect
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Citation