Entry modes for manufacturers internationalizing their service operations - The role of service characteristics

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Journal Title

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Volume Title

School of Business | Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi

Date

2012

Major/Subject

International Business
Kansainvälinen liiketoiminta

Mcode

Degree programme

Language

en

Pages

114

Series

Abstract

Entry modes for manufacturers internationalizing their service operations - The role of service characteristics

Description

Keywords

after-sales service, knowledge-intensive business service, entry mode, service characteristics, moderating effect

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Citation