Preparing design students for the market

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Date
2017
Major/Subject
Mcode
Degree programme
Language
en
Pages
9
S1241-S1249
Series
Design for Next, The Design Journal, Volume 20, issue Supplement 1
Abstract
How design professionals are trained – knowledge and skills acquired – affects directly the contribution provided for companies. In this paper, we report an initial investigation in how academics (students and teachers) and market (companies) value different skills in graphic design professionals. Through a survey with students, teachers and companies in Brazil, we unveil the relevance of 25 skills for both students, teachers and companies. Then, we compared those groups to find differences in how the skills were rated. Our contribution aims both design educators and practitioners: for the former, the skills highly valued by companies should be addressed through design education practices in order to improve employability chances for students; for the latter, professionals looking to improve their skills and position in the market can use our findings as a possible guide for self-development as a design professional.
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Keywords
design education, design skills, design students, Brazil
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Citation
Nicoletti Dziobczenski , P & Rezende Galeotti , A A 2017 , Preparing design students for the market : an initial investigation on the required knowledge and skills for graphic designers in Brazil . in L Di Lucchio , L Imbesi & P Atkinson (eds) , Design for Next : Proceedings of the 12th European Academy of Design Conference. Sapienza University of Rome, 12-14 April 2017, supplement of The Design Journal . The Design Journal , no. Supplement 1 , vol. 20 , Taylor & Francis , pp. S1241-S1249 , International European Academy of Design Conference , Rome , Italy , 12/04/2017 . https://doi.org/10.1080/14606925.2017.1352653