International brand identity management in design business - Case Marimekko
dc.contributor | Aalto-yliopisto | fi |
dc.contributor | Aalto University | en |
dc.contributor.author | Alahuhta, Tiina | |
dc.contributor.department | Markkinoinnin ja johtamisen laitos | fi |
dc.contributor.department | Department of Marketing and Management | en |
dc.contributor.school | Kauppakorkeakoulu | fi |
dc.contributor.school | School of Business | en |
dc.date.accessioned | 2020-11-17T14:30:36Z | |
dc.date.available | 2020-11-17T14:30:36Z | |
dc.date.issued | 2005 | |
dc.identifier.uri | https://aaltodoc.aalto.fi/handle/123456789/57307 | |
dc.identifier.urn | URN:NBN:fi:aalto-2020111716160 | |
dc.language.iso | en | en |
dc.programme.major | International Business | fi |
dc.rights.accesslevel | closedAccess | |
dc.subject.keyword | Markkinointi | fi |
dc.subject.keyword | Brandit | fi |
dc.subject.keyword | Kansainvälinen | fi |
dc.subject.keyword | Design management | fi |
dc.subject.keyword | Vaatetusteollisuus | fi |
dc.subject.keyword | Vaatteet | fi |
dc.subject.keyword | Tekstiiliteollisuus | fi |
dc.subject.keyword | Kansainvälistyminen | fi |
dc.title | International brand identity management in design business - Case Marimekko | en |
dc.type.okm | G2 Pro gradu, diplomityö | |
dc.type.ontasot | Master's thesis | en |
dc.type.ontasot | Pro gradu -tutkielma | fi |
dc.type.publication | masterThesis | |
local.aalto.digiauth | ask | |
local.aalto.digifolder | Aalto_47023 | |
local.aalto.idthes | 9809 | |
local.aalto.openaccess | no |