International brand identity management in design business - Case Marimekko
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
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Instructions for the author
Instructions for the author
Author
Date
2005
Major/Subject
International Business
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
Markkinointi, Brandit, Kansainvälinen, Design management, Vaatetusteollisuus, Vaatteet, Tekstiiliteollisuus, Kansainvälistyminen