International brand identity management in design business - Case Marimekko
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School of Business |
Master's thesis
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Instructions for the author
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Date
2005
Major/Subject
International Business
Mcode
Degree programme
Language
en
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Description
Keywords
Markkinointi, Brandit, Kansainvälinen, Design management, Vaatetusteollisuus, Vaatteet, Tekstiiliteollisuus, Kansainvälistyminen