The Symbiosis of Place Brand and Extended Self – Case Kalasatama

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2019
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
57 + 8
Series
Description
Thesis advisor
Tikkanen, Henrikki
Keywords
place branding, extended identity, Kalasatama, Instagram
Other note
Citation