The Symbiosis of Place Brand and Extended Self – Case Kalasatama
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Author
Date
2019
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
57 + 8
Series
Description
Thesis advisor
Tikkanen, HenrikkiKeywords
place branding, extended identity, Kalasatama, Instagram